There are numerous SEO tasks to be concerned about How do you decide which ones should be prioritized? Today on Whiteboard Friday, Ola takes you through the crucial technical SEO improvements that should be at an absolute top priority on your checklist of things to check.
Hi, Moz fans. Hello, I’m Ola King. I’m an employee at Moz and am excited to be a part of your team today for another installment of Whiteboard Friday. Today, we’ll be discussing the importance of SEO changes.
If you’re reading this, you’re likely to be familiar with the idea of technical SEO. And If you’re not you can find numerous websites available, including the Moz blog as well as other sites you can explore.
However, technical SEO is likely to be the most significant aspect of SEO since if you’ve got top quality content available on the internet and you have the highest number of backlinks. If your site isn’t technically sound or a good technical SEO, you won’t have the most effective results from all your efforts. Therefore, your technical SEO should be the basis of everything else you accomplish.
There are a variety of tools, such as Sitebulb, Moz Pro and Screaming Frog which can assist you in analyzing your SEO technical issues. However, once you’ve compiled the list of problems, you may not know how to organize your efforts. Therefore, today’s discussion will aid you in getting an understanding of that when you’ve compiled an outline of the issues.
To optimize your SEO on technical aspects the first thing search engines will do with your website is actually in order to search it. This is why you should ensure that your sitemap is properly set up Then you need to ensure the robots.txt is properly set up so that search engines can crawl the top pages of your website.
Pages to index
Once they’ve crawled your website, you need to make sure that your budget for crawling is used towards indexing relevant pages on your website. Therefore, today we’ll discuss the pages you need to be indexing and be discussing ways you can fix the pages or determine the best way to focus your efforts in fixing these pages.
First of all, index. The pages you ought to be indexing are actually pages that are relevant to your business. What’s your KPI and what will generate leads for your website and what’s going to bring trafficto your site, or are there specific pages which you’re hoping to achieve better results from? Start with those. Be aware of what those are, and then figure out the factors that you need to ensure that are properly indexed.
They’re required to be present on your website Of course but they do not need to be indexable. Therefore, you should ensure that meta-no-index is in place for these pages, and you can do it at the beginning by creating your robots.txt to ensure that these pages aren’t even being crawled. Therefore, the pages you should put first when it comes to indexing your website, are the ones with the highest traffic.
These are pages or you would like to attract more visitors to or already receive a lot of traffic. They might also be pages that may not receive a lot of traffic, however they are strategically designed in terms of bringing high-quality traffic to your site or bring high-quality traffic to your website. A high number of links is a good thing.
It is important to make sure that the pages located on your website to drive links are properly indexed. If they’re already driving hyperlinks, you don’t want to compromise that aspect. There are, again, tools such as Moz Pro to analyze pages that have links to your website. You can also use Moz Pro’s Link Explorer for that.
Be sure you’re not damaging pages that drive the value of other pages, too. Even if they don’t contain externe links but if the pages are important for internal links, they’re crucial to index and also index. Keywords with high value also. If a website is receiving lots of keywords, then you should make sure the page is also indexed. The importance of the page in the user’s journey. Some pages might not be of any SEO However, they’re beneficial to your user journey. Consider them as help pages. They’re unlikely to be ranked for many keywords, but to be honest.
But, if your client uses a search engine and is looking for an answer to a problem it is important to guide them to the help pages and make sure that they find them quickly. There’s not much SEO’s value strictly speaking, however it’s still very beneficial to your user experience.
Additionally, pages that are in a prominent spot on your website should be indexed and your homepage should be indexed as well. It is likely that every link on your site must not take users to a dead-end. It should direct users to the desired destination, therefore you should not have errors with 404 on your homepage or any other pages that are essential to your user’s journey. Therefore, a method to stop that is to make an Google Analytics customized report, so that any time there’s a problem on the page you’re alerted immediately.
These are the pages you ought to be indexing. If you have something you believe should be on this list I’d love to know. This isn’t intended to be an exhaustive list. However, this list is based on my experiences thus far, and what I’ve discovered, however you might have an insight that I do not. Please tell me about it.
In terms of the fixes, as a percentage of fix, here’s the way you must prioritize what you’ll need to fix.
These are the priority factors. Again, let me repeat:
Page Value Pages that rank, are receiving links, that have been receiving clicks, should fix those faster than other pages.
Pages that match your priorities or affect your KPI, you ought to prioritize those pages too.
Potential for ranking:There are some websites that may not be performing very well, however they are highly ranked. If a page appears as on page 2 and you’re aware that it’s targeting keywords that aren’t too complicated, then you may be able to fix the page to ensure that you get results faster.
Also, it is determined by the issue type and issue type. Certain issues are worth looking after and can be fixed faster than other problems.
The technical work is also. Certain issues are simpler to resolve. If you’re not an expert then this isn’t for you to figure out. You may want to speak to your developers , and allow them to determine how difficult or simple a website would be to correct.
Prioritizing issues based on type of issue
If you’re a technical person You can decide for your own. In terms of types of issues, here’s an overview of the most typical issues and the best way to sort them out:
You have critical crawler problems. You could be experiencing errors on the server or a damaged page, that is why you might see 4XX pages or errors. Be sure to fix them promptly as they can affect the user experience and your potential rankings too.
The metadata problems are also a problem. Also, things like descriptions that aren’t there or missing descriptions are issues you’ll need to address following the time that your pages are accessible.
Redirect problems too. There is no one who would want a chain of redirects. Therefore, make sure you fix it when you have fixed the metadata problems.
Issues with content are minor changes every now and then. Therefore, they’re essential however they’re not at the top of your list. Therefore, if you’re experiencing issues with the appropriate keywords, for instance, in your URL it could not be urgent to address quickly because the efforts to fix it may not be worth the outcome in the sense that correcting the issue. A URL issue . Instead, it could require an audit to verify your site isn’t breaking any other rules on your website. If something isn’t working, it’s likely to not have much significance, it’s resultant in an enormous amount of work, which will not be very valuable for you.
These are the factors I think about when I’m solving technical issues on a website. There are many steps involved in this. We’re not able to complete all of them due to time constraints.
However, things like, for instance, I’ve talked about the technical work involved which is why you might consider using things like sizing of T-shirts, for instance, to identify the issues that are small, and what issues are large, medium extra large, other such things. If you are using a project management software, you may be able set up an option to sort your items to allow you to sort the issues in a way that is automatic.
Once you’ve uploaded your URLs, such as to Google Sheets, for instance Google Sheet, you can create an application that will allow you to select the effort, kind of issue, and the importance to you, to have the ability to categorize it in a way that is automated, meaning this process is much faster. However, I would like to hear what your thoughts are on this and would like to hear from you, too.
It’s all right. Come back next time.
Transcript of video from Speechpad.com.
about Ola King
While I did formal studies in business commerce and computer science however, I’m always a lover of marketing, philosophy, products and people. I discovered my passion to help people with technology by accidently starting an enterprise during college.