What is an backlink?
A backlink is that is created when a website connects to another. Backlinks can also be referred to as “inbound links” or “incoming links.” Links are crucial for SEO.
Tool: Check your backlinks using Link Explorer

What are the benefits of backlinks?
Backlinks are particularly valuable for SEO as they are an “vote of confidence” from one website to the next.

Backlinks to your site sign to engines to let other sites endorse your website’s content. If a number of websites connect to the same page or site and search engines are able to conclude that your content is worth connecting to and hence is worth being displayed on a SERP. Thus, the backlinks you earn could have a positive impact on the ranking position of a website or search engine visibility.

Earning money and sharing backlinks
The process of earning backlinks is an important part in Off-Site SEO. The process of earning these links is called Link building or earning.

Some backlinks are intrinsically more useful over others. Backlinks that are followed from reliable websites, well-known, and high-authority ones are considered to be the most valuable backlinks, however links from low-authority, possibly harmful sites tend to be located at the opposite side of the spectrum. If a link is actually followed (i.e. whether the owner of a website specifically directs Google to not pass to pass or refuse, or not) is definitely relevant and important, but don’t totally dismiss the significance of links that do not follow. Even getting mentioned on top-quality websites can give your business an increase in visibility.

As some backlinks you get are more useful than others, the hyperlinks you build to other sites are also worth a different value. When linking to an external site your choices about the web page to where the link is made (its page authority content, page authority accessibility to search engines, and the list goes on) what anchor words you choose to use and whether you decide to follow or not follow the link, as well as any other meta tags you associate to the page you link to can affect the value you give.

Research on competitive backlinks
Link building can take a long time to build. Websites that are new or expanding their keywords might be unsure of how to begin in the process of linking. This is where competitive research comes into play: By studying the profile of backlinks (the collection of the pages and domains which link to a site) in relation to a competitor already well-ranked in your targeted keywords You can gain insights regarding the link building strategy which may have assisted the site. The use of a backlink tool such as Link Explorer can help identify these links so that you can target those domains within any of your linkbuilding efforts.

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