Welcome to your SEO learning journey!
You’ll gain the most benefit of this book If your passion to learn SEO or search engines (SEO) can be more than your ability to implement and test ideas.
This guide will provide a comprehensive overview of SEO including finding keywords and terms ( keywords) that will bring targeted traffic for your site in order to make your website SEO-friendly and finally, creating hyperlinks and promoting the unique significance of your site.
The field of SEO is a complex one that is constantly evolving however, you are able to grasp the fundamentals, and even a tiny amount of SEO understanding can make a significant impact. SEO training is free and easily accessible on the internet and in books like this! (Woohoo!)
Take this information and some practice and you’ll be already on the way to becoming an experienced SEO.
The basic principles of SEO for search engines.
Have you heard about Maslow’s hierarchy of need? It’s a psychological theory which prioritizes the most fundamental human requirements (like water, air and physical safety) over more sophisticated needs (like social and esteem). The idea is that you cannot meet the most basic needs without ensuring that the basic requirements are first met. The love of your life doesn’t matter if do not have food.
We’re founded by our founder Rand Fishkin, made the same pyramid to illustrate how people should think when it comes to SEO and we’ve named the structure ” Mozlow’s hierarchy of SEO needs.”
Here’s how it appears:
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As you will see, the foundation of excellent SEO starts with the accessibility of crawls and progresses from there.
Utilizing this beginner’s guide, it is possible to follow the steps to a successful SEO:
Accessibility to crawlers so that engines can understand your site
Inspiring content that can answer the query of the user
Keyword optimization to draw users and engines
Excellent user experience, including quick load speeds and an engaging UX
Shareworthy content that generates links, citations and amplifying
Description, Title and description to generate an impressive CTR on the charts
The snippets/schema markup will stand out on SERPs
We’ll be covering each of these topics throughout the course of this guide however we wanted to share it with you as it gives a peek at the way we arranged the guide in general.
Read the chapters:
Chapter 1 SEO 101
What does it mean and why is it so important?
For complete beginners. Learn about what SEO is, what it does, why it’s important and the necessary fundamentals to begin your journey correctly.
Chapter 2: How SEARCH ENGINES Work in CRAWLING, INDEXING and RANKING
The first step is to be visible.
If search engines can’t find your site, none of your other work is worth a second thought. This chapter will show you how their robots scan the Internet to locate your website and then add them to the indexes.
CHAPTER 3: KEYWORD RESEARCH
Learn what your target customers want to see.
Our method is geared towards the users first since this is what search engines give. This chapter will cover keyword research as well as other methods to identify what your target users are searching for.
CHAPTER 4: ON-SITE OPTIMIZATION
Make use of your research to create your content.
This chapter is quite long which covers optimized design as well as users’ experience, the information architecture and the many ways you can alter the way you create content to improve its reach and resonate with your readers.
CHAPTER 5: TECHNICAL SEO
Basic technical understanding will assist you in optimizing your website’s search engine optimization and build trust with developers.
Through the use of an adaptive design and robot-friendly directives as well as other technical aspects like meta tags and structured data it is possible to tell Google (a robot in itself) the content of your website all about. This allows it to get the best rankings for what it is.
Chapter 6 LINK Building and establishing Authority
The volume is turned up.
After you’ve put everything set, it’s time to increase your reach by gaining attention and links from other influencers and sites.
CHAPTER 7: MEASURING, PRIORITIZING AND EXECUTING SEO
Get yourself set to be successful.
A crucial aspect of every SEO strategy is being aware of what’s effective (and the things that aren’t) and adjusting your strategy as you progress.
THE SEO GLOSSARY
Learn the most important terms as well as phrases.
SEO training can be as if you’re learning a different language with all the jargons and terms that you’re expected to understand. This glossary for chapters will aid you in getting a grasp on all the terms that are new to SEO.
What portion of this book must I read?
If you’re committed to boosting the number of visitors to your website but aren’t familiar with SEO We suggest reading this Beginner’s Guide to SEO front-to-back. We’ve made it as simple and straightforward to understand as we can knowing the fundamentals of SEO is an essential step towards reaching your goals for online marketing.
You can read the chapters at a pace that you prefer Be sure to keep track of the hundreds of links to resources throughout the chapters. They’re equally worthy of your attention.
Are you getting excited? It’s a good idea to be! SEO is an exciting field that can be a lot of enjoyable! If you’re confused do not abandon your efforts; we have people who can assist by facilitating instructors-led SEO-related training courses.
We’re thrilled that you’re here! Take a sip of coffee and explore Section 1 (SEO 101).